Pál Méhes · Business Case
Incorrect credentials
A sequenced plan focused on the 35-point drop between reaching and completing installation — grounded in direct product observation, prioritised by impact and effort.
I signed up. Went through the whole flow. Mapped every point of friction.
Most of these are real opportunities. Only some of them are the right ones right now.
Two months. This is the order — and why it's in this order.
Impact on the install-rate gap vs. effort to ship
The edit
Real opportunities, deliberately left out. Not because they don't matter — because they don't belong in this window. GTM-native installation and ICP personalisation are the two that need calling out specifically: both are strong, both are sequenced for after these two months for explicit reasons, not because I missed them.
The honest part
Every approach has assumptions baked in. These are the four that matter most — named upfront, with a mitigation for each.
The goal
Month 1 fixes what's visible and instruments what isn't. Month 2 ships two focused bets — the demo account and role-based journeys — informed by what Month 1 data reveals. That sequencing is the plan.
Directional estimate, not a measured forecast — each Month 1 change targets a distinct friction point. Comparable SaaS onboarding fixes typically show 3–5% lift individually. Stacking multiple changes conservatively supports a combined 8–10 point improvement, accounting for overlap between fixes.
Task B — Product-Led Virality & Demand Generation
One mechanic. Designed to spread through every website Leadfeeder already powers.
The artefact
A tiered verification badge — embedded by default on every customer website. Four levels. The number it shows is Leadfeeder's own verified data. Clickable. Goes straight to the signup page.
Every Leadfeeder customer gets a small, tiered verification badge embedded on their website by default — no opt-in required, opt-out available. The badge displays a live, verified count of B2B companies that visited the site this year, pulled directly from Leadfeeder's own identification data. At tier upgrade milestones, Leadfeeder prompts the customer with a ready-to-share LinkedIn announcement. A clients-only leaderboard shows tier rankings across the customer base. The badge is clickable and routes directly to the Leadfeeder signup page with contextual copy: "Want to know who's visiting yours?"
This is intentionally minimal — a subtle acquisition signal, not a loyalty program. The badge should fade into the background of a credible website, not announce itself.
Leadfeeder is the data source. No other tool can put a credible, verified count of B2B company visits on a third-party website because no other tool identifies them in the first place. The badge shows Leadfeeder's core product output — not a proxy metric, not engagement data, but the exact number the product exists to generate. The audience who sees the badge — visitors to B2B company websites — is by definition a B2B buyer, which is Leadfeeder's precise ICP. Every customer website becomes a distribution point targeting the right people without any campaign spend.
Secondary: a clients-only leaderboard creates competition among existing customers, increasing platform engagement and reducing churn. This is a retention mechanic layered on top of the acquisition loop — kept separate by design.